Sigh... Viral Marketing Tricksters Knock on our Door with a Kia Called Mediocrity

We not sure how Kia's marketing people are going to feel about this one (unless they're part of it...), but photos of an older generation Optima covered in beige cladding and featuring a badge with the word "MEDIOCRITY" have just landed in our mail box. Tony B, the tipster-reader-scooper who sent in the photos, claims he snagged the car in LA.

Of course, it didn't take long to figure out that this is a viral campaign of some sort. However, since we're gearing up for this week's Paris Motor Show, we're not going to waste our time looking for answers about a covered up Kia...

Nonetheless, this is what we know: the photos we're shot on September 10; a similar set of images along with an almost identical text were also sent to Motorauthority (even though they mistook it for a "seven year old" Mitsubishi). See both texts below:

From Tony to Carscoop:

"I was in LA last week and saw 3 or maybe 4 identical test cars. The other spy cars had more testing gear taped on and computers and other screens visible, but by the time I was able to find my camera , I was only able to catch up with one of the cars.

I don't know what kind of test car this is, but they sure didn't want us to take any pictures. There was a M on the grille and a nameplate on back reading MEDIOCRITY. Are they serious? MEDIOCRITY?"

From Tina to MA:

"I was in L.A. last week with my husband and we saw several (5 or 6) identical test cars. The other spy cars had more testing gear taped on and computers and other screens visible, but by the time I was able to dig my camera out of my purse, I was only able to catch up with one of the cars.

I don't know what kind of test car this is, but they sure didn't want us to take any pictures. There was a M on the grille and a nameplate on back reading MEDIOCRITY. Are they serious? MEDIOCRITY?"

And well, that's about it. Feel free to have some fun in the comments section below.

"Scoop" Pictures:

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2004 Kia Optima:

Saab 9-4X Crossover Spied in Production Form Prior to Los Angeles debut

Here are some snapshots of the next Saab vehicle to help justify the brand's survival, the 9-4X crossover. Seen here in production guise before its LA Auto Show debut in November (unless Saab surprises us in Paris...), what we've got is a nice, safe, smart step in the right direction for the brand.

While nothing is official yet, the 9-4X engine lineup should include a ~180-hp 1.6-liter Turbo, a ~220-hp 2.0-liter Turbo, and a 2.0-liter turbo diesel. A 300-hp 2.8-liter V6 may also show up, and we can expect transmissions to be 6-speed manuals and automatics in a front- or all-wheel drive layout.

From the pics, the new Saab crossover looks to stay fairly true to the 9-4X BioPower concept by showing off Saab's new rear end styling; we can clearly see its full-width taillight setup and hockey stick C-pillar. Up front is more of the same, with the only concession appearing to be smaller front fog light openings.

Also, the propeller-inspired rims are a nice touch that symbolize both Saab's aviation heritage and its new ownership by Spyker. All in all, this appears to be a welcome addition to the new Saab product range.

With a Jason Castriota-penned 9-3 on its way and possible BMW power in the pipeline, Saab looks to be viciously clawing its way back up a slope that it was so carelessly pushed down by GM.

By Phil Alex

Source: Saabsunited [Photos: Djup Strupe]

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Gallery: 2008 Saab 9-4X BioPower Concept

SCOOP: 2012 Ford Fiesta ST Hot Hatch with EcoBoost Turbo Engine

For those complaining about the lack of a sportier and more powerful edition of Ford's latest (global market) Fiesta hatchback, we have some very good news. Our spy photographers have snapped a prototype version of the upcoming Fiesta ST model undergoing testing in Germany.

The three-door test car featured in these photos gets a wilder bodykit with a front apron incorporating a lip spoiler, chunky side skirts, a bigger roof spoiler and a rear diffuser that houses two large exhaust pipes.

The sporty Fiesta also receives darkened headlamps and big alloy wheels, while we can also see a pair of body-hugging bucket seats for the front passengers.

A closer look at the pictures reveal a massive intercooler up front which feeds the ST's EcoBoost turbocharged four-cylinder engine. At this moment, we don't know if Ford has opted to fit the Fiesta ST with a 1.6-liter or a 2.0-liter variant of the EcoBoost engine family.

If anyone knows a German website(s) where we can find more information about the car from the license plate number, we (and consequently our readers) would deeply appreciate it.

In any case, expect an output of around 200-horsepower with all those ponies finding their way to the road through the front wheels. Suspension, brake and steering wheel system tweaks should be on the menu also.

Ford has not yet made any official announcements on the Fiesta ST, which may or may not make it on this side of the pond, but expect to see the Polo GTI-rivaling model arriving first in Europe in 2011.

Leaked Documents Reveal Dodge Modernizes 2011 Challenger Lineup With 305HP Pentastar V6, 475HP SRT 392 V8

Thankfully, the 2011 Dodge Challenger has earned itself a boost in technology and performance. The outputs of the new and expected power trains have been revealed, as well as the cars' specific targets through some leaked documents. And we're happy to say the power outputs are a pleasant surprise.

Scroll down for the full details, but here's the gist of it. The base Challenger model gets the new Pentastar V6 that puts out 305 horsepower to truly compete with the other two V6 Pony cars (let's hope Dodge did something about that heft, though).

Power is routed through a 5-speed automatic, one gear down compared to Ford and Chevy's 6-speed auto's. The base model gets a sporty suspension, dual exhaust, rides on 18's, and the car in its sights at the dealership across the street is the Chevy Camaro 1LT.

Also targeting the Camaro 1LT is a Rallye version of the V6-powered Callenger. The Rallye option snags fog lights, standard leather/heated seating, U-Connect/Satellite radio, and a 276-Watt amp pumping power to 6 Boston Acoustics speakers.

Going up against the more powerful yet comparably plain 426-horsepower Camaro SS will be the 379-horsepower / 410 lb-ft Challenger R/T. Power comes from a Hemi 5.7 liter V8, while the rest of the car gets performance-calibrated steering, suspension, and brakes. There's a color-coded spoiler, while inside is a 160-MPH speedo and some carbon trim.

Finally, the big dog: the one and only SRT 392. Packing a 6.4 liter V8, the newest Challenger daddy drops a 475-horse bomb likely through a 6-speed manual transmission. Torque figures sit at 460 lb-ft. The new SRT gets the necessary 392 badging, some carryovers from other models (although in this case there's a 180-MPH speedometer), and Brembo stoppers behind 20-inch rims. Inside is premium leather and a performance display in the dash.

The SRT's target is the new Shelby GT500, meaning that there will have to be something special about the Challenger to make up for its lack in brute force. Hopefully we'll get a more impressive interior to better battle the Mustang's primo seating area and continue to put the Camaro's to shame (before GM's 2012 update).

As soon as Dodge deems it time to officially release the 2011 Challenger, we'll let you know.

By Phil Alex

Source: Ontario Street Car , Via: Autoblog